Ch-ch-ch-Chia.

15Dec07

Check out this piece on the history of the Chia pet from Smithsonian magazine.

[Joe] Pedott began manufacturing, importing and advertising the Chia. Back in San Francisco, at an agency brainstorming session, someone pretended to stutter the name; Pedott knew a good thing when he heard it, and “Ch-ch-ch-Chia” entered the Valhalla of memorable advertising catchphrases. (His companies also produce and advertise another staple of the holiday marketing season, the Clapper, a device for turning lights, televisions and radios on and off.)

Thanks for the awesome commercials Joe Pedott!


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